1 in 20 Will Say “Yes”

Nineteen No phrases and one Yes

 

Dear friends,

I used to sell ads in magazines for a living. The job was a lot of fun, and at times it was also very demanding.

One of the most challenging aspects was cold-calling prospects by telephone. You know that dreaded feeling you have when a telemarketer calls? Then you can imagine how most of the business owners responded when I called to talk to them about advertising.

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